Whether in a prosperous or difficult
economy, reaching new homeowners is well
worth it.  With high incomes, excellent credit,
and unfamiliarity with local businesses, they
are a great target market.   They have no set
buying patterns and spend more on their
home in the first year than in the following
five.  Reaching new homeowners within the
first year is also the most important time as
far as purchasing and establishing buying
patterns.
We publish editorial of interest to people who have just purchased a home or are
new to the area.  This includes columns on home improvement and decorating,
things to do in the area such as museums, movies, and restaurants, children's
activities, community calendars, and much more.  A careful blend of advertising and
pertinent content gives The Homesteader maximum shelf life, so your advertisement
is looked at all month long!
The Homesteader provides the lowest cost to reach new homeowners.  No other new
homeowner welcoming service can match us!
According to a recent Gallup Poll, 75% of all Americans usually open everything in their
mailboxes.  With Direct Mail, you can reach your prime market without wasted
circulation and put your message right in your customer's hands.  New homeowners
typically receive little in their mail, and typically do not begin receiving other
publications for approximately 6-8 months++ after move-in.  As this is a critical time to
"settling in" and branding your business, The Homesteader reaches new homeowners
immediately after move-in and continues for the next 12-18 months.