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New homeowner demographics are perfect for entertainment.
First, many people buy homes because they are starting or expanding a family. It is
natural to want a long-term investment, especially if you have kids. So when you advertise
in The Homesteader, you tend to reach a younger audience (30-40) with kids. This means
that advertisers with family-oriented activities often do very well.
The second factor is disposable income. Qualifying for a mortgage is often the hardest
financial hurdle that someone faces. All of our readers have jumped this hurdle! And
people who have high income and excellent credit will often spend much more than
average on entertainment products and services.
Finally, new homeowners have no set shopping patterns. They don't know where the
nearest bowling alley is, where the fitness club is, where the movie theatre is, etc. If you
build awareness of your company and its services, you greatly increase the chance of
getting a new customer. And once that shopping pattern is established, you can often look
forward to many years of repeat business.
First, many people buy homes because they are starting or expanding a family. It is
natural to want a long-term investment, especially if you have kids. So when you advertise
in The Homesteader, you tend to reach a younger audience (30-40) with kids. This means
that advertisers with family-oriented activities often do very well.
The second factor is disposable income. Qualifying for a mortgage is often the hardest
financial hurdle that someone faces. All of our readers have jumped this hurdle! And
people who have high income and excellent credit will often spend much more than
average on entertainment products and services.
Finally, new homeowners have no set shopping patterns. They don't know where the
nearest bowling alley is, where the fitness club is, where the movie theatre is, etc. If you
build awareness of your company and its services, you greatly increase the chance of
getting a new customer. And once that shopping pattern is established, you can often look
forward to many years of repeat business.
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