Contractors are a natural fit with The Homesteader. Since all of our readers are homeowners,
they are all potential customers. And since renters do not generally hire contractors to do
work, you want your ad to be seen by the decision-makers.

Buying a home is an investment, and no one knows this better than new homeowners.
Research has shown that most new homeowners spend more in their first year on home
repairs and improvements than they do in their next five years!

Using The Homesteader to get new clients is a great method, but don't discount the value of
referrals and repeat business. New homeowners are not familiar with any local
service-providers when they first move in, and they don't know their neighbors to ask for a
referral. So by targeting them quickly and effectively, you can earn a new customer. The key,
then, is how long they stay with you. For a new homeowner, you are building a relationship
that will last, on average, over nine years!

Think of the amount of repeat business and referrals a loyal customer can provide and you
can begin to appreciate the value of having a new homeowner as a new customer!